+While climbing the rankings on Google and the other major search
engines, getting higher quality, trusted backlinks is really now one of
the only ways to go. The days of sending thousands of spammy, low
quality backlinks is over - for pure whitehat methods at least.
Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority.
"TrustRank seeks to combat spam by filtering the web based upon reliability. The method calls for selecting a small set of seed pages to be evaluated by an expert. Once the reputable seed pages are manually identified, a crawl extending outward from the seed set seeks out similarly reliable and trustworthy pages. TrustRank's reliability diminishes with increased distance between documents and the seed set." (source: https://en.wikipedia.org/wiki/TrustRank)
So how can we go out there and get links from these high authority seed list websites, and at the same time, not have to build thousands of links and stay within 1 jump from the seed site (not diminishing the distance with multiple jumps)? The answer is simple: Social.
Today I am going to share with you my secret sauce list of 35 social media sites that I ALWAYS build when I start a new campaign for myself or if I am working on a clients site at my agency. The best part - they are all free!
Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority.
Measuring Trust
The main thing we need to do to improve a sites authority is to improve its TrustRank. TrustRank per Wikipedia:"TrustRank seeks to combat spam by filtering the web based upon reliability. The method calls for selecting a small set of seed pages to be evaluated by an expert. Once the reputable seed pages are manually identified, a crawl extending outward from the seed set seeks out similarly reliable and trustworthy pages. TrustRank's reliability diminishes with increased distance between documents and the seed set." (source: https://en.wikipedia.org/wiki/TrustRank)
So how can we go out there and get links from these high authority seed list websites, and at the same time, not have to build thousands of links and stay within 1 jump from the seed site (not diminishing the distance with multiple jumps)? The answer is simple: Social.
Platforms Which Deliver Trust
Social media profiles in fact. Now you may have already built the typical Facebook, Twitter, Pinterest, and so on when you do SEO for yourself or for your clients; but I bet you didn't know that there is a massive list of high domain authority social sites that you probably have never even heard of, that have a DA (Domain Authority - a moz.com metrics)of 70-100 that are just waiting for you to put your link on.Today I am going to share with you my secret sauce list of 35 social media sites that I ALWAYS build when I start a new campaign for myself or if I am working on a clients site at my agency. The best part - they are all free!
Top 35 Domains With High Trust And Domain Authority

2) Twitter.com (DA 100)
You can't say enough about Twitter. Creating a profile is super easy,
and so is putting a link on here too. Another massively popular major
website, this is one of the most trusted platforms you will come across.


4) Google.com/business (DA 100) If you are doing local client SEO consulting, every business should be setting up their Google My Business page. What better way to get a link than from Google themselves. Make sure you fill out all of the information perfectly.

6) Pinterest.com (DA 100)
This one came onto the scene and has been a major powerhouse as far as
social media sites go ever since. When you create your profile, you can
put your link back to your main site, as well as getting it verified
too. Make sure to pins your other sites as well.
7) Reddit.com (DA 99)
One the most popular social booking marking sites, Reddit gives you the
ability to create a free profile account. The thing here is to create a
bookmark of your main site, getting you a backlink from a high DA
website isn't all too bad.
8) Delicious.com (DA 98) Another one of the most popular social bookmarking websites, Delicious gives you a profile where you can add a description about your business as well as a great link back to your main site.
9) Stumbleupon.com (DA 98) You can tell by now, social bookmarking websites are not only very popular, but very high authority. The thing about this site is to add your other social media profiles to it, as well as bookmark your main site, this gives you tons of links.

11) Tumblr.com (DA 98)
Some might call this a Web 2.0, but it's no question that Tumblr is a
huge powerhouse. Create a profile, and start adding links out to your
other profiles, this gives you a huge social stack from a major website
(Being owned by Yahoo is just an added bonus).


14) SlideShare.net (DA 95)
This fantastic site for sharing such things as your powerpoint and
keynote presentations, Slideshare also allows you to link back to your
main site, as well as link out to your Twitter, Facebook, and LinkedIn
profiles.
15) Yelp.com (DA 94)
One of the most popular online review websites, you cannot have a local
business without having a Yelp profile. Yelp lets any business set up a
free account, and put up company and business information such as the
link to your main site.
16) Dailymotion.com (DA 94)
Another one of the top video sharing websites in the world,
Dailymotion, similar to what appears on the YouTube channel page, you
can add 5 other social media websites, so make sure you add your main
site, along with 4 other social profiles too.
17) Soundcloud.com (DA 93)
Want to get a backlink from this power house audio sharing site? Well,
how about lots of links instead! SoundCloud is great for adding a ton of
your other social media profiles, this makes your social stacking that
much more powerful.

19) Diigo.com (DA 92)
This popular social bookmarking website gives you multiple
opportunities to link back to your websites, by offering a company page
as well as a profile page, that you can start to bookmark all of your
social sites and your main site too.
20) Scribd.com (DA 92)
This super popular book reading website offers a powerful high domain
authority link to point back to your main site, or another social
profile site for that matter. Scribd is one of those sites that every
SEO should use to help with their rankings.

22) About.me (DA 90)
As soon as you start your back linking campaign for yourself or your
clients site, you should jump onto creating your About.me profile. A
really neat website that not only lets you display your talents, but
also links back to your many other social properties

24) Moz.com (DA 88)
We all know Moz. We also all know Moz's very popular Open Site Explorer
which gives us all of these DA values in the first place. But did you
also know that your Moz profile is a great place to link back to your
website from, and your Twitter, Facebook, etc.
25) Storify.com (DA 87)
This big content curation site lets you link back to your website from
the details section of your profile. Whats better is that you can
bookmark tons of your other websites as well creating this monster page
of links back to all of your important properties.




30) Wattpad.com (DA 79)
Not many people have heard of Wattpad, but for a DA 79, this site is
not bad after all. You see, its a huge community of readers and writers,
and also lets you create a profile with a nice little backlink for your
website. Now wasn't that easy.





What you want to do in fact is to send some of them at inner pages, such as your about us page, a contact us page, an FAQ page, a services page, etc. You get the idea. The reason for this is simply how power (link juice) is transferred through a website.
Let's take two scenarios:
Scenario 1: All links pointing to the homepageFirst of all, we need to be as natural as possible, and for a site to receive all of its links pointing back to its homepage is certainly not kosher in Google's eyes.
Next, when all links point to the homepage, the ability of that domain to increase its domain authority is a lot harder, as domain authority takes into consideration the power of a sites inner pages as well, and when all links point to just the main page, well it's more difficult to move up the domain authority across the entire website.
Scenario 2: Most links pointing to inner pages.
This is the most natural back linking profile.
And when you are sending high DA links pointing back at your inner pages now, you make it so much easier for the DA of the domain to rise across the board because as the saying goes, a rising tide lifts all boats.
Another key thing that I do as well, is not only point each link back from these sites back at the main site directly. I will take one of these high DA sites and use them to point to another one of these high DA sites. So take for example Behance now pointing to Moz which then points to Slideshare which then points at the main site. Now we are talking! As you can see now, you get this stacking of DA on top of each other on top of your main site, raising its authority in a way like no other.
CCarter's Tip on Getting Fresh Trust And Authority Signals
Carter here, I'm going to inject a trick I've been utilizing for years to get into Google's graces when commenting or going for the freshness factor. Google inherently trusts all domains within Google News. So if you are blog commenting or even just looking for new sources to guest-post at or create a relationship, Go to Google News and input keywords from your industry. By getting links on domains/websites that are instantly trusted by Google you have now arrived at another source of trust and more importantly Authority in the eyes of Google while being 0 jumps or maybe 1 jump removed.
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